SJS Specialty - Promotional Products | Promotional Apparel | East Brunswick NJ

How QR Codes Can Grow Your Business

This article appeared in The Monmouth Business Times - January 2012

Have you been wondering what those squiggly, square boxes are? You've probably seen them in magazines, on posters, McDonald's sandwich wrappers, business cards, promotional products and so more! They are hiding in plain sight, and once you start looking, you will see them everywhere. They are called QR Codes- Quick Response Codes.

QR Code ExampleQR Codes are 2-D (two dimensional) codes that hold thousands of alphanumeric characters of information. When you scan or read a QR code with your iPhone, Android, or other enabled Smartphone code reader, you enter the digital world. While QR Codes are relatively new in the US, in 1994, Denso Wave, a subsidiary of Toyota invented the QR Code. The code was used to track vehicle parts during manufacturing.

How do you create a QR Code? Several website offer QR Code Generators, and they are free. Try websites: Kaywa, Qirify, or Delivr. SJS code facebook

Where do I get a QR Reader? Most camera phones will have an app you can download. If you have Red Laser- which compares consumer products pricing, they now can accommodate QR reading.

Now you are ready to start marketing with QR Codes! First you need to decide what information do you want to share. Website, facebook landing page, video demonstrations, contest information, special offers, images, music clips, blogs, newsletters, installation instructions, coupons, customer feedback forms - the applications are limitless. Create separate codes for more than one marketing campaign. Use your imagination and see what fits your business.

Finally, where do you put a QR code:

1. Promotional Products (of course as the owners of SJS Specialty Company we would think of this first). As an exhibitor at a trade show, have a trade show special qr code on your trade show giveaway. If you are a sponsor, put your qr code website on a lanyard and all attendees have access to your website. QR codes can be placed on many promotional products. Best Buy uses a hand sanitizer with a qr code to engage their clients in a contest.

2. Your brochures, flyers, posters, and other printable material. If you are a manufacturing company and are offering a new product, use a qr code with a video showing installation instructions. A restaurant can offer a qr code with nutritional information.

3. Front and back of business cards- link your qr code to your website and connect to potential clients

4. Sides of trucks and trailers- link your qr code to recommendations for products and services. A sign company can show a video on how they "wrap" vehicles.

5. Event tickets stubs- link your qr code to customer feedback forms

6. Convention nametags- link your qr code to information about the event.

As you can see, there are many many ways to use QR codes to connect and engage your audience. Connect your clients with immediate access to what's new and relevant in your business!

Have you used QR codes in your marketing? If so, how are you using them, and what results have you had? "Like" us on SJS Facebook fan page- and post your experience. Or you can scan our QR code!

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